RELATIONSHIP MARKETING AND CUSTOMER LOYALTY IN CHAIN FAST FOOD ESTABLISHMENTS IN UMUAHIA, ABIA STATE, NIGERIA

Relationship Marketing and Customer Loyalty in Chain Fast Food Establishments in Umuahia, Abia State, Nigeria

This study focused on the influence of relationship marketing on customer loyalty in chain fast food establishments in Umuahia, Abia State.Specifically, the study determined the influence of trust on brand attachment; relationship commitment on brand advocacy; service quality on customer patronage, and customer knowledge management on customer expe

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FoxO-promoted peroxiredoxin1 expression induced by Helicoverpa armigera single nucleopolyhedrovirus infection mediates host development and defensive responses

Helicoverpa armigera single nucleopolyhedrovirus (HearNPV) has a long coevolutionary history with its host, exerting profound effects breast-pumps on larval development, physiology and immune responses, although the mechanisms mediating these effects remain unclear.We demonstrate that HearNPV infection constrains the growth and development of larva

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